World tourism market. Who started to travel more and who less

Despite the crisis in the world and growing terrorist threats, international tourism continues to show growth, according to the United Nations World Tourism Organization (UNWTO). In 2016, tourists made 1.235 billion international trips. Compared to last year, the number of overnight tourists has grown by 46 million.

The past 2016 was the seventh in a row to show positive results in the dynamics of international tourist traffic after the crisis of 2009. The continuous growth of this indicator over such a long period was last recorded in 1960. As a result, by the end of 2016, overseas trips were made by 300 million more tourists than in the pre-crisis 2008. Tourism revenues grew at the same rate during this period, according to UNWTO - a detailed report on this indicator will be published in May 2017.

“Tourism has shown extraordinary strength and resilience in recent years, despite many challenges, particularly with regard to safety. International tourism continues to grow steadily and contributes to job creation and human well-being around the world, ”said UNWTO Secretary-General Taleb Rifai.

The Asia-Pacific region became the leader in the growth of inbound tourist traffic - plus 8% compared to last year. Both the intraregional tourist flow and the tourist flow from countries outside the region have grown. In total, the region recorded 303 million international tourist visits in 2016. All four sub-regions showed robust growth: Oceania grew by 10%, South Asia by 9%, and Northeast and Southeast Asia by 8%.

A positive indicator (8%) was also recorded in Africa, where there was a weaker result in the previous two years. A total of 58 million tourists visited the region.

Tourist traffic in the Americas increased by 4%. It recorded 201 million tourist arrivals (8 million more than a year earlier). Tourist traffic to South and Central America grew by 6%, while tourist traffic to the Caribbean and North America increased by 4%.

European countries (2%) showed very different results - double-digit growth in some countries, decline in others. International arrivals in Europe rose to 620 million (12 million more than in 2015). Tourist traffic in Northern Europe increased by 6%, in Central Europe - by 4%, in the southern Mediterranean part of the region - by 1%. In Western Europe, the result for the year is the same as in 2015.

Demand in the Middle East was also heterogeneous (-4%), with growth in some countries and a decrease in tourist traffic in others. It recorded 54 million tourist arrivals.

The latest study by a group of UNWTO experts demonstrates confidence in the positive indicators of 2017 - 63% of respondents (about 300 people) expect 2017 to show a “better” or “significantly better” result for tourism. Experts expect growth in 2017 to remain at the level of 2016.

Based on current trends, an expert panel survey and economic outlook, UNWTO predicts that the number of international tourist arrivals worldwide will grow at a rate of 3-4% in 2017. Europe is expected to grow by 2-3%, Asia-Pacific and Africa by 5-6%, the Americas by 4-5%, and growth in the Middle East will be 2-5%, taking into account more high volatility in the region.

19.01.2016

According to the World Tourism Organization (UNWTO), in 2015 the number of international tourist arrivals increased by 4.4% to a total of 1,184 million.This means that compared with 2014, last year there were about 50 million more tourists ( overnight travelers) have traveled to international destinations around the world. Based on the current trend and reported data, UNWTO predicts a 4% increase in tourist arrivals worldwide in 2016.

In 2015, for the sixth consecutive year since 2010, international arrivals grew at an above average rate, growing by 4 percent or more each year. In general, market demand was strong, although destination performance was mixed due to unusually sharp fluctuations in exchange rates, falling prices for oil and other commodities, which increased disposable income in importing countries, but decreased demand in exporting countries, and also due to growing concerns about the safety and protection of people.

By region, Europe, the Americas and Asia-Pacific grew at around 5% in 2015. Arrivals to the Middle East increased by 3%, while in Africa, according to the limited available data, it is estimated to have decreased by 3%, mainly due to weak performance in North Africa, which accounts for more than one third of arrivals in the region. ...

Europe (+ 5%) was the leader in terms of growth in absolute and relative terms, helped by the weakening of the euro against the US dollar and other major currencies. Arrivals in Europe reached 609 million, 29 million more than in 2014. Central and Eastern Europe (+ 6%), after a decline in the number of arrivals last year, regained its position. Northern Europe (+ 6%), Southern Mediterranean Europe (+ 5%) and Western Europe (+ 4%) also posted good results, especially given that many of these are long-established destinations.

In Asia and the Pacific (+ 5%), international tourist arrivals rose 13 million last year to 277 million, although destination performance was uneven. The leaders in terms of growth rates belong to Oceania (+ 7%) and Southeast Asia (+ 5%), while in South Asia and Northeast Asia the growth was 4%.

International arrivals in the Region of the Americas (+ 5%) increased by 9 million to 191 million, helping to consolidate the strong performance in 2014. The appreciation of the US dollar stimulated outbound tourism from the United States of America and favored the Caribbean and Central America (7% growth in each of these regions). The results for South America and North America (both + 4%) were close to the average.

Several of the top tourist-destination countries backed by strong currencies and economies were the top travel spending leaders in 2015. China, a major tourist destination in the world, has experienced double-digit growth in tourism spending every year since 2004 and continues to lead international outbound tourism, benefiting Asian destinations such as Japan and Thailand, as well as the United States and various European destinations.

At the same time, the volume of tourist expenditures on the markets of the Russian Federation and Brazil, which were previously very dynamic, dropped significantly due to economic constraints in both countries and the weakening of the ruble and real against almost all other currencies.

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DEVELOPMENT OF TOURISM UNTIL 2030

The World Tourism Organization (UNWTO) has made a forecast for the development of international tourism until 2030, and also released some interesting statistics on the state of tourism in the past decades. UNWTO) is the United Nations specialized agency responsible for promoting safe, sustainable and affordable tourism. UNWTO acts as the Global Forum for Tourism Policy and Tourism Know-How Development.

Here are the main points of this forecast.

Tourism is the key to development, prosperity and well-being. An increasing number of destinations are open and invested in tourism, making tourism a major driver of socio-economic progress through export earnings, job and enterprise creation, and infrastructure development.

Over the past six decades, tourism has experienced further expansion and diversification, becoming one of the largest and fastest growing economic sectors in the world. In addition to the traditional favorites of Europe and North America, many new destinations have emerged.
Despite periodic turmoil, international tourist visits have shown an almost continuous growth - from 25 million in 1950 to 278 million in 1980, 528 million in 1995 and 1,035 million in 2012.

According to UNWTO long-term forecasts, international tourism will grow by 3.3% per year from 2010 to 2030 and will reach 1.8 billion by 2030. Between 2010 and 2030, growth in emerging destinations (+ 4.4% pa) is expected to double the pace in advanced economies (2.2% pa). The market share of emerging economies increased from 30% in 1980 to 47% in 2012 and is expected to reach 57% by 2030, equivalent to over one billion international tourist visits. World Tourism Key Indicators: 9% of global GDP, 1 in 11 jobs, US $ 1.3 trillion exports, 6% of global exports, from 25 million foreign tourists in 1950 to 1,035 million in 2012, from 5 to 6 billion domestic tourists, 18 billion foreign tourists - forecast for 2030.

The forecasts compiled by the World Tourism Organization are a good source for studying the global tourism sector. In particular, Figure 7.1 shows that international tourist arrivals worldwide will increase to 661 million in 2000 and to 937 million in 2010. 1990-2010 the number of tourists in the world will double. Annual growth rate of world tourism in 1990-2000 will amount to 3.8%, and in 2000-2010. - 3.5%.

The WTO forecasts for regional trends show that the established changes in the distribution of tourist flows between regions will persist in the forecast period. The shares of the European and American regions will decline by 2010, while the share of East Asia and the Pacific will increase strongly. It should be noted that the forecasted share of BAT will increase as much as the share of Europe will decrease - by 17.3%. Projected Annual Growth Rate 1990-2000 will amount to 2.7% for Europe and 6.8% for BAT (Table 2.1). In other regions of the world, forecasts for the same period show a slight increase: in South Asia - 6.1%, in Africa - 5, in the Middle East - 4%.

Table 2.1. Average annual growth rate of tourists by region,%

Forecast for the European Region 1990-2000 - pessimistic - with a growth rate of 2.7% per year, for 2000-2010. - only 2.5%, which shows that the share of European countries in world tourism will continue to decline. According to the same forecast, the number of tourists arriving in Europe will increase to 372 million by 2000, and to 476 million by 2010 (Fig. 2.2).

The relative slowdown in growth may account for Europe's heavy reliance on certain types of tourism. This is especially true for the coastal areas of the Mediterranean Sea. Tourism growth trends and forecasts for the Americas show, in particular, significant growth in 1995-2000. - 5.1% more than the world average - 4.4%. Forecast up to 2010 suggests a slight drop in growth rates, but it will remain at the global average (perhaps even more). The number of tourists arriving in the Region of the Americas will increase to 147 million by 2000 and to 207 million by 2010 (Figure 2.3).

The initial sub-regional distribution of tourist arrivals indicates that North America will maintain a dominant position in the Americas and that the number of arrivals in the Caribbean will grow faster than in Latin America.

The projected rates of annual growth of tourist arrivals in BAT are 2 times higher than the world average and will amount to 1990-2000. 6.8%, and in 2000-2010. - 6.5%. This growth can be attributed to the anticipated significant increase in intraregional tourism - from 49% in 1980 to 79% in 2010. International tourist arrivals at BAT will increase by 2000. up to 101 million people, and by 2010 - up to 190 million (Fig. 2.4). The WTO predicts that the proportions of tourism will remain stable until 2010: one quarter will come from interregional tourism and three quarters from intraregional tourism. The largest growth in the number of tourists among tourist-generating countries will be in Japan with an annual level of 7% until 2010, and the smallest in the United States (Table 2.2).

Table 2.2. Forecast of tourist arrivals worldwide from the five main generating countries in 1990-2010.

After a short hiatus in the next century, international tourism will continue to develop despite the risk of an economic downturn, as tourism demand has its own determinants. However, significant changes will occur in the distribution of tourist flows in the XXI century. unlike in previous years. The growth of tourist flows to and from Southeast Asia is just beginning, and this region will surpass America and Europe in importance. Further, the main areas of world tourism will move from the Mediterranean region to the Pacific region with the growth of the air transport sector.

Tourism development, forecast

It is also undeniable that the international disparity in the tourism sector is significant. To achieve equal success in the world, new approaches to promoting tourism development must be based on international cooperation. Consequently, international cooperation and agreements between the key components of tourism (hotels, transport, travel companies) should guarantee the future development of the industry.

The tourist business in Russia is approaching collapse - this is the impression one gets from those who leaf through the news about tourism. Bankruptcies of tour operators and airlines, reduced demand, closure of popular destinations ... It seems that business in tourism is finally lost attractiveness, and you shouldn't even think about opening your own travel agency.

But the largest market players continue to work and look to the future with optimism. Representatives of the travel business spoke about how they adapt to new realities and why the crisis is the best time for franchising.

Travel business: what's going on in the industry?

In the first half of 2015, the number of Russians who went abroad on a tour decreased more than 30%. Such data are provided by the Federal Agency for Tourism.

Since the second half of 2014, the Russian travel business seems to have been pursuing a bad fate. In the beginning, the industry was hit depreciation of the ruble In the fall, a number of tour operators went bankrupt, which significantly undermined both the very credibility of the industry and the desire of tourists to travel abroad. After all, travel has become much more expensive.

However, few have given up travel entirely. According to the same Federal Agency for Tourism in 2014, the number of tourists traveling abroad fell by only 3%. Many chose to simply cheaper countries for recreation and self-booking of hotels and air tickets.

Early 2015 travel rejection trend intensified. People have gotten used to the idea that they will have to save on travel, which, by the way, has risen in price by 25-30%. The national currency also showed wonders of instability, which caused anxiety among citizens and unpredictably changed the price of tours. Curator of the travel agency franchise network « » Maria Slugina says: “Against the background of a significant decrease in income, it has become difficult for the population to plan spending on recreation. This hit hard, first of all, on early bookings. "

Long-distance destinations with a high cost of air travel and countries where vacation costs are directly dependent on the euro and the dollar were particularly affected. From foreign destinations, it is essential increased demand for Turkey and Egypt, where you can go for relatively little money and save money there because of the all-inclusive system. Also in the summer of 2015, domestic destinations such as Crimea and Sochi began to enjoy particular popularity.

Over time, market players somehow adapted to the new conditions, and the rise in prices for tours allowed them to lose not so much revenue, although the flow of people traveling abroad decreased.

But since the fall of 2015, new troubles have rained down on the industry. The first was the revocation of the operator's certificate from the second of the Russian airlines, Transaero. This led to a deficit in some areas and to partial rise in price of air tickets... However, market participants note that everything turned out to be not so bad. The most popular destinations have risen in price by only 10-13%.

A far more tangible blow to the industry was dealt air traffic ban with Egypt because of the terrorist threat. This destination was the second most popular throughout the year and the most popular for bookings for the New Year holidays. According to the estimates of the Russian Union of Travel Industry, tour operators lost about 1.5 billion rubles on this.

Some Russians refused tours altogether, and companies had to refund money for failed trips. The other part agreed rebook tours to more expensive Southeast Asia (Thailand, Vietnam), India, Israel and the United Arab Emirates. It is difficult to say for sure what part of the tourists agreed to exchange. Tour operators call numbers from 30% to 90%.

It is not yet known how soon the most popular tourist destination will return to the market.

"The complexity of the situation with the ban on tours to Egypt is also in the circumstances: the terrorist attack will have long-term psychological consequences, - tourists are afraid to fly abroad."

Explains Maria Slugina from Ross-Tour.

Nevertheless, there were also those among Russians who were not frightened by the ban. Desperate Travelers Searched other methods get to your favorite resorts, for example, fly to Hurghada and Sharm el-Sheikh from Ukraine and Belarus, or get to Taba and Dahab by landing in neighboring Israel. However, conscientious travel agencies refused to assist in this.

Other directions were actively proposed, for example, the resorts of the Krasnodar Territory, which are competitive in price. True, even in these parts of Russia, a beach vacation in winter is impossible, so those who were determined to lie under the palm trees refused it.

Tourists with the nearest departure dates immediately after the ban on flights to Egypt was offered alternative in the form of Turkey... However, everything did not go so smoothly here either. On November 24, the Turkish Air Force shot down a Russian Su-24 bomber over Syria. This entailed a number of unpleasant consequences, including for tourism.

From December 1, charter flights to Turkey were completely stopped, and a ban on the sale of tours to this country followed. It should be noted that according to ATOR 60% of the outbound tourism market just accounted for Turkey and Egypt, which are closed for visits.

It is also noteworthy that a number of tour operators operating in the Russian market have Turkish participation. Among them are such major players as Anex Tour. It is still difficult to say how the sanctions against Turkey will affect them and their franchisees, but apparently these companies are not going to leave the market.

How are travel agencies adapting to new conditions?

All these shocks could not but affect the tourism business. According to ATOR estimates, in 2014 - the first half of 2015 the number of tour operators in Russia decreased more than doubled... At the beginning of 2014, there were 2 thousand of them, and by mid-2015 - about 900.

The situation affected travel agencies even worse. Agents found themselves between tour operators and tourists, like between a rock and a hard place. They had to directly face customer dissatisfaction after the cancellation of tours to Egypt and Turkey and to resolve issues of damages, as well as legal difficulties with suppliers.

ATOR predicts that about 4 thousand travel agencies will be closed by the end of the year.

Deputy General Director of the network « » Makhach Ismailov said that from the market the non-professional players are gone: “Those who did not transfer money to tour operators on time and spent working capital on their own needs had to close. As a result, when difficulties arose, such agencies were unable to cope with the cash gap ”.

The years when the demand for tourism products grew rapidly, it seems, are behind us, but the venerable market players are not going to give up so easily. And they don't have much choice, because stop working not so easy. Tour operators are kept by the need to service previously sold tours, as well as obligations to partners and creditors.

2015 became a year for the participants of the travel market when stereotypical economic models stopped working, and therefore players have to adapt to new realities. Apparently, most, if not the entire next year, will have to do without sales of the most popular destinations - Egypt and Turkey. Therefore, first of all, tour operators will take on search for new directions.

Dmitry Podolsky, director of development of the network of agencies "Rose of Vetrov", expects that in 2016 the main demand will fall on internal directions... Already, New Year's tours to ski resorts in Krasnaya Polyana are especially popular, holidays abroad have lost most of their audience. In summer, Sochi and Crimea will undoubtedly come out on top, the demand for which increased by 40% last season. The same opinion is held by Rosturizm. According to his expectations, the growth of domestic tourist flow in 2016 will amount to 3-5 million people.

The foreign direction will undoubtedly incur losses, but they will be less than this year, since the operators have already assessed the situation and began to take decisive measures. It is planned to focus tourists on European destinations.

Managing director of the network « » Evgeny Danilovich believes that the industry will adapt over time will return to the previous volumes... But it is important to consider that now every client and every ruble counts, so business efficiency comes to the fore.

In addition to reorientation to new directions, other measures will have to be taken, for example, to provide additional services in the form of sales of air and rail tickets, hotel reservations, loans and insurance.

Small single travel agencies in order to survive, you will have to actively work out the client base, analyze and reduce operating costs, and also strive to reduce rental payments by all means.

Traditionally, large networks survive crises much better than single players. They have the ability to reallocate resources, provide support, and well-known brands inspire more trust among tourists. Therefore, many of the experts interviewed recommend joining a large network by purchasing a franchise. But will it really help?

Franchising in crisis

According to Maria Slugina from Ross-Tour, the demand for travel agency franchises in difficult times it only grows. “Our company receives applications for joining the network every day, because a strong brand is now becoming one of the survival factors for small agencies.”

In addition, franchisees receive an increased commission from operators, and can also use the legal assistance of the franchisor, which is especially important in cases of travel cancellation to Egypt and Turkey.

more than 820 sales offices, said the head of the franchising development department Roman Salikhov.

As for the existing franchise partners, they, according to the franchisors, are doing pretty well. The indicators, of course, have decreased due to the crisis, but not for all, for the majority of partners income growth rate preserved and now fits into the normal indicators for the low winter season.

These words are confirmed by the franchisee of the "1001 Tour" chain in Kirov Sergey Buzmakov. “Last winter, due to the sharp depreciation of the ruble, demand dropped significantly, but by the summer the situation had changed. People bought tours despite the fact that they had risen in price, simply because they were used to vacationing abroad. " Many, despite the difficult economic situation, bought credit vouchers.

Now in this agency, as in the entire industry, they continue to work, offering other directions. According to Sergey, it greatly facilitates the work marketing support franchisor and redirecting requests from clients from a common server.

Developed franchisors and other measures to support their franchisees during the crisis. For example, some of them reduced royalties, expanded sales opportunities through additional services, developed methods to reduce time and labor costs, and even conducted anti-crisis courses for their partners.

True, even such measures did not help everyone. Oksana Aratseva, a Coral Travel franchisee in Moscow, said that over the past year, the profitability of her business has decreased due to a strong outflow of buyers, and the well-known brand has lost its significance. In such conditions, the business lacks support measures in the form of a 50% discount on royalties from the franchisor: “The discount provided does not cover all losses. I think until March it is necessary reduce the amount of royalties by 99%».

One way or another, the tourism business in Russia has become not as easy as it used to be considered in the past. But the situation also has its advantages: non-professional players leave the market, giving beginners an opportunity to start. For the latter, buying a franchise can be a good starting platform.

Following the results of the 9th World Congress of Winter Activities held in Andorra, Executive Director of the World Tourism Organization Marcio Favilla L. De Paula said site about the results of 2015, about the market tourism in 2016 year and where Andorra is on this market:

Why is the World Tourism Organization (WTO) hosting the World Winter Congress in Andorra?

This is the ninth congress in a row, the first we held 16 years ago. The event takes place in Andorra every two years - all the time in different districts. Three years ago, we began to hold a congress every year, and have already held two events in the countries of the Euro-Asian region: in Alma-Ata (Kazakhstan) and Uslan (South Korea). Next year we are holding a similar event in Georgia. That is why we have invited the Minister of Tourism of Georgia to take part in the Andorran congress this year.

What are the main results of the WTO's activities in 2015?

The WTO is a specialized agency of the United Nations (UN). We work to support and develop socially responsible and sustainable global tourism. We have statistics on the countries that are permanent and non-permanent members of the WTO (among the permanent members of 157 countries). At the end of last year, 1.184 million tourists were recorded traveling outside their countries. This is 4.4% more than in 2014. For comparison: in 2014, 1.134 million tourists traveled abroad.

The category "international tourist" means a tourist who has spent at least one night outside their country. For example, 2.7 million international tourists visited Andorra last year, but the total number of tourists was about 7 million (those who came to the country for one day).

What are the expectations for this year?

According to our forecasts, despite economic and sometimes political problems, growth will continue and will amount to about 4%.

How much is it in monetary terms?

1,184 international tourists spent about $ 1.3 trillion. On average, each tourist spends about $ 1,100 abroad. But it is important to remember that international tourists spend money not only abroad, but in their own country as well, preparing to travel. For example, if someone flies from Spain to Brazil and buys an Iberia ticket, some of the money remains in Spain.

People , As you know, when traveling, they spend money on hotels, excursions, restaurants, shops, car rentals, buy souvenirs, works of art, handicrafts ... All this creates economic benefits both on a local and general tourist scale.

However, it is important to note that for the sustainable growth of tourism it is necessary that tourists respect the culture and heritage of the countries they visit. Then tourism will be equally enjoyable for those who visit and for those who visit.

You mentioned the figure of $ 1.3 trillion. How much is it about the total volume of GDP?

Tourism provides about 9-10% of the total GDP: direct and indirect.

Take Andorra, for example. When tourists come to Andorra and spend money at ski resorts, hotels, restaurants or buy local products, they form a direct GDP (4-5%). But when they buy goods and products in Andorran stores that are not made in Andorra, they generate indirect GDP (about 25% of GDP). There are also other benefits from Andorra's international tourism - for example, when tourists buy or rent houses or apartments that are sold by local construction companies. In this case, we are already talking about 50% of GDP. Andorran Prime Minister Anthony Martí spoke about this in his presentation at the congress.

Tourism 2016. What are the main trends in international tourism today?

Destinations with a developed tourist infrastructure continue to grow steadily. Some tourism markets have experienced economic downturns. Among them are 2 BRIC countries - Russia and Brazil. Tourists from these countries traveled abroad less often and, accordingly, spent less money abroad. However, tourists from the other two BRIC countries - China and India - travel more frequently today than before. That is, price fluctuations in commodity markets (I mean not only oil, but also metals, including gold, as well as other raw materials) are not negative for all countries.

In any case, a severe drop in oil prices in 2015 led to a drop in jet fuel prices. C The prices for air tickets, accordingly, also became lower, which made them more affordable in a global sense.

Which countries are the most popular for tourists now?

At the end of last year, France was the most visited country, followed by the United States, followed by Spain, followed by China and Italy.

Andorra is probably not included in the TOP 10 most visited countries?

No, it is too small to compete with the most visited countries. But Andorra today leads the list of the safest countries in the world, and this is a very important indicator for tourists. I have no exact data, and I cannot confirm with figures that it is the safest in the world. But it is obvious that this is exactly the case.

In general, international tourism must meet two main criteria: safety and friendliness or hospitality. A safe but not hospitable country will not attract attention. Just like a hospitable but not safe country. Andorra has both qualities.

What types of tourism are the most relevant: winter or summer tourism, business tourism? Are there any other examples?

In general, people travel much more often in the summer due to the long vacations. But we must remember that the world is divided into two hemispheres. When it's winter here, it's summer in the Southern Hemisphere. And vice versa. The mountains are a very specific place for tourism. You can come to the mountains all year round, not just for skiing. In the summer, you can go cycling, mountain climbing or hiking in the mountains. We talked about this a lot at the congress.

Business tourism accounts for about 18% of the total volume of international tourism. Those who came today to participate in the congress fit into the category of business tourists. For economic reasons, business tourism will also continue to grow. Certainly not as fast as summer or winter tourism. However, business tourism is an important component of the overall tourism sector.

How can the WTO support tourism in Andorra?

An excellent example of our support is the organization of such congresses. The WTO and the government of Andorra have been partners since 1998 in areas such as education or training. Even if the bulk of our activity takes place in other countries, we are promoting Andorra internationally.

As part of our cooperation, we interact with the University of Andorra. In particular, negotiations are currently underway to open a master's degree in mountain tourism at the university. This is very important for Andorra, since no other university in Europe has such a degree, and specialists are in great demand. In other words, the University of Andorra will be the first and so far the only one who will train specialists in this area. I think the project will be implemented as early as the next academic year. It will also help to promote Andorra's image as a unique mountainous country. Andorra today has all the conditions to attract more tourists and to show a steady increase in attendance.

How can Andorra strengthen its position in the international tourism market?

Everything that has been happening lately in Andorra strengthens the position of this country in the international market. The government's strategy of organizing international sporting events in both winter and summer is clear evidence of this. This winter, Andorra hosted, for example, the Alpine Skiing World Championships, and the Tour de France will take place in the summer. The efforts of the Andorran government are aimed at preventing tourists from associating this country only with ski holidays. It is a worldwide tendency to fight seasonality in the tourism business. And Andorra not only adheres to this policy, but also succeeds in it.

What disadvantages does Andorra have from the point of view of a country of international tourism? Maybe the absence of its own airport ...

Perhaps, on the contrary, it is a dignity. In tourism, everything is ambiguous. Some people never fly airplanes. If someone wants to visit a 100% calm country, I advise you to come to Andorra. The only thing that Andorra needs to think about is how to keep “one-day tourists” for at least one night.

What features of the tourist market of Andorra can serve as an example for other WTO member countries?

From the presentation of the Minister of Tourism of Andorra, Francesca Camp, we saw that Andorra will continue to organize events of interest to tourists all year round. Other countries located in the mountains and attracting the attention of tourists with their ski resorts should, in my opinion, follow this example.