Advantages of cellular communication from Sberbank. Let's talk - a new mobile operator from Sberbank
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From February 1, 2018, Sberbank's subsidiary Sberbank-Telecom LLC is launching the sale of SIM-cards of the Let's Talk virtual mobile operator (MVNO) in Moscow and the Moscow Region. Currently, Let's Talk has already started accepting pre-orders for SIM-cards in these regions. Sberbank clarified that the package sale of communication services and the cost of these packages in Moscow will be the same as in St. Petersburg.
As a ComNews correspondent was told in the press service of Sberbank, on this moment and until February 1, 2018, the Let's Talk website contains information about the tariff policy in effect for St. Petersburg and the Leningrad Region. "From February 1, 2018, at the time of the start of official sales, the information will be updated. It will be supplemented with information on tariffs and terms of service for subscribers in the Moscow region," Sberbank said.
The bank added that until February 1, residents of Moscow and the Moscow region can learn about the details of a special tariff offer and pre-order a SIM card with delivery on February 1, 2018 on the Let's Talk website for the Moscow region. The tariff plan with which a virtual operator starts its activity in Moscow includes 1500 minutes, 20 GB of Internet and 3000 SMS. The cost of the tariff plan is 499 rubles. The press service of Sberbank said that only the first 10 thousand subscribers will be able to take advantage of this offer. After that, the tariff plan will be removed from sales.
According to the bank's representative, for the distribution of 10 thousand SIM-cards "Let's Talk" will use only the channel of courier delivery to your home or office. With the implementation of further plans, subscribers will be able to connect in Sberbank branches.
"It is impossible to create a good customer experience without the participation of customers. This is exactly what we want to do by inviting the first 10 thousand subscribers to use and actively communicate any comments and wishes regarding our services and services," he commented general manager Sberbank-Telecom Ruslan Gurdjian. He clarified that the tariff plan for the "critics" was created voluminous in terms of communication service packages and affordable in order not to limit the client's capabilities.
Sberbank noted that in addition to the tariff plan itself, free SMS-messages will be available to the bank's clients in " Mobile bank", payment for communication services with" Thank you "and Wi-Fi-calling bonuses." In general, our approach to tariffication implies the possibility of high personalization, that is, subscribers mobile application can flexibly and, taking into account the individual characteristics of use, set up their own tariff, varying the different volume of consumed telecommunication services. The package sale of communication services and the cost of these packages in Moscow and St. Petersburg will be the same, "- said in Sberbank.
Let's remind that in St. Petersburg and the Leningrad region "Let's talk" has been operating since August last year. On the virtual website mobile operator it is specified that MVNO has 32 different tariffs. The subscriber can choose Internet traffic from 3 GB to 16 GB, the number of minutes included in the package is 150, 300, 600 or 1500. The cheapest "Let's talk" package costs 200 rubles. per month and includes 150 minutes of voice communication and 3 GB of traffic, and in the most expensive - 1000 rubles. a month - 1500 minutes of calls, 15 GB of Internet and 3000 SMS. At the same time, for each of the tariffs that come with 3000 SMS, the subscriber will pay an additional 50 rubles. in comparison with those without SMS.
Regarding the results of work in St. Petersburg, Sberbank commented that "the dynamics of subscribers' connections to MVNOs in the region during the test period slightly exceeded expectations." The bank told ComNews that the future plans of the virtual mobile operator in Moscow and other regions are related to the creation of a synergistic product at the junction of banking and telecommunications services. Speaking about which region is next in line to launch MVNO, Sberbank noted that several scenarios of geographic expansion of activities are currently being considered.
According to the analyst of the Finam Group of Companies Leonid Delitsyn, at the moment in St. Petersburg, from 7 thousand to 12 thousand subscribers have connected to “Let's talk”. In Moscow, according to the analyst, Sberbank's MVNO will connect 40 thousand people by the end of 2018. Finam suggested that Yekaterinburg, Kazan and Nizhny Novgorod would be the next cities to launch the virtual mobile operator Let's Talk.
According to Leonid Delitsyn, banks are developing virtual operators, firstly, due to external competition - telecoms and Internet companies, in turn, provide a wide range of financial services... Secondly, largest banks have a loyal audience that trusts them with their money and their data.
“The convergence of telecommunications and financial services may reach a point where mergers are necessary. For example, Russian telecoms have modest capitalization and resources compared to European and American competitors. have a telecom in its structure, then its relative positions will be weaker ", - said the expert of" Finam ".
Recall that Sberbank decided to acquire its own virtual operator in 2016. Sberbank-Telecom was registered in March 2016, and in August received Roskomnadzor license No. 148998 for mobile radiotelephone services as a virtual operator (MVNO). The company began creating the network in October - with the signing of an agreement with Tele2 (T2 Mobile LLC).
As Leonid Delitsyn predicted earlier, the leaders of the banking MVNO market in 2018 will be Tinkoff Bank (Tinkoff Mobile) and Sberbank. At the same time, an industry analyst, director of the department of telecommunications services at J`son & Partners Consulting Kirill Kucherov assumed that this year none of the banking virtual operators would approach the MVNO market leader in terms of the number of subscribers.
According to him, the MVNO market in Russia is still in its infancy. Kirill Kucherov noted that only MGTS has a significant subscriber base. "Among telecom companies, the growth rates of the number of virtual operators and their subscriber base in 2018 will be higher than those of banks," J`son & Partners Consulting predicted.