Let's say you wake up in the morning with the desire to become a shareholder of your favorite football club. How much will it cost, how to do it, and is it even possible?

Surely the fact that a fan owns even the smallest part of the shares of a team that he has long supported would raise self-esteem. But I’ll immediately disappoint you: our Arsenal will not give you such an opportunity (unless you are a major investor, of course).

Arsenal are structured slightly differently to other football clubs in England. The club is owned by a holding company, Arsenal Holdings plc, which has relatively few shares and is not available for purchase on any public exchange.

Arsenal Holdings plc itself is the football team itself and several other companies that are responsible for their direction (there are 12 of them). Why is it so difficult? This model is convenient because everything can be structured and, say, sorted into shelves.

Now let's say you're a billionaire who wants to buy Arsenal. But first, you need to know who the shareholders are to evaluate the possibility of a purchase. The situation is not positive for you either.

One of the companies Arsenal Holdings plc, for example, is exclusively involved in the stadium

Our largest shareholder is the well-known Stan Kroenke with his Sports and Entertainment (KSE) – 67.05% of the shares. He started his career at Arsenal in 2007, and in 2011 he became the largest shareholder. At that time, an American paid an average of about 11 thousand pounds per share. Now one Arsenal share costs about 22-24 thousand pounds, although back in the spring of this year the price was less than 16 thousand.

Next is Usmanov with his Red and White Securities LTD, which is 30.04% of the shares. As a result, 97.09% of the shares of the Arsenal football club belong to two people. The remaining 2.91% (or 1803 shares) are minor shareholders and the so-called “fan trust”. And even there the possibility of acquiring shares is not high - some companies that own shares have had them for a very long time and do not plan to part with them.

Arsenal has only 62,217 thousand shares, and the club's capitalization exceeds 1 billion pounds.

Thus, Arsenal is now completely occupied by Stan Kroenke, who feels as safe as possible, and no one can take power from him. Even if you wanted to buy all of Usmanov's shares, they would not be enough to have a serious say in discussing the future of the club. In any case, it is necessary to come to an agreement with Kroenke, and he is not going to sell his share, so it is advisable to have a serious offer in order to persuade the American to part with his shares. But considering that Arsenal is still a profitable club, why does it need it if it’s already so good?

Moreover, in the fall of this year, Kroenke offered 525 million to Usmanov for all his shares. That is, Stan wants to take possession of all 97%, but Usmanov said that he would not negotiate.

Earlier (in the spring) there was an offer from Usmanov to purchase Kroenke’s shares, and then the Uzbek offered about 21 thousand pounds. The fact that the American refused will allow the club’s shares to jump, because if Kroenke is not satisfied with the price of 21 thousand, then more, much more, is needed. So that you understand Stan's reluctance to sell Arsenal - if he had agreed, he would have received twice the amount he invested in the team in 2011. Then the shares cost Kroenke 424 million pounds, and he could earn 876 million.

Therefore, it will be extremely difficult for a third-party entrepreneur who wants to take over Arsenal - neither of the two is going to sell their shares. The future looks more likely to be that either Arsenal will be under the control of Kroenke or Usmanov. Now the fight is only between them, and there is no other intrigue and is not expected.

And as a result, how it all began: theoretically, to be able to take possession of at least one share in Arsenal, you now need more than 2 million rubles.

Photo - Getty Images, Sky Sports

In the future we will also discuss: the club’s business model, its structure, we will go through the main characters (besides Kroenke and Usmanov), we will learn more about sponsors and other details from the “Inside Arsenal” series.

1 There's no point in overpaying

There were no surprises. You wander around the online store, compare products, read reviews, make a purchase decision... But you are constantly haunted by one thought: “Why is it so expensive?” And then suddenly... we appear in a white coat, beautiful, with a working recipe for making purchases cheaper.

The Picodi website is the bright side of the Internet. We do not promise you an easy rich life, instant relief from fat and forever young facial skin. Moreover, we do not guarantee that you will not worry about the death of your cat or turtle. Instead, we provide what we believe should be available to every online shopper - the ability to buy cheaper. Does high quality justify the high price? Yes it is. Sometimes, to get a very high quality item, you just need to pay more.

But the era of tough capitalism and market monopolists, fortunately, is long gone. A large number of manufacturers, many stores, alternative shopping methods, the ability to compare prices - thanks to all this, we choose the best quality at the lowest price. Of course, each of us has our own idea of ​​quality and what an adequate price is. But we have a universal definition of a good store - this is a store that does not increase prices and gives its customers the opportunity to save on purchases. And it is these and only such stores that you will find on our website. Don't skimp on quality, but don't waste your money either. Save so you can have the best at lower prices.

2 Virtual shopping - real savings

3 What do we give?

We give out promotional codes for free and offer to take part in sales and promotions. In the case of codes, everything is simple: you go to the online store’s website, select a specific product, and in the cart at the last step, insert a promotional code into a special field. This field may be called differently depending on the store, but we think you'll have no problem finding it. Wherever you are asked to enter a promotional code, discount code, coupon code, bonus code, voucher, feel free to use the promotional code from our website. And if a store is holding a closed promotion “only for its own people,” you will always find out about it thanks to us. And all you have to do is click on the “Go to promotion” button.

4 The best site to save on shopping

5 Collect them all... in one place

Our site is cool, seriously :). But we won't force you to come here every day. You have the opportunity to have constant access to the hottest offers, promotions and discounts through other channels: you can leave us your email address, and we will periodically send you the best promotional codes. You can also join our communities on VKontakte, Facebook or even Odnoklassniki!

6 What's the catch?

Perhaps the only danger is that by using our site, you will end up buying everything you needed, and you will have nothing to dream about. Fortunately, this vacuum state usually doesn't last long, and you can easily get out of it by browsing the websites of your favorite stores.

Find the code under the cap of the Arsenalnoe bottle with information about the promotion or on the label “Promotion of more than 100,000 prizes”, “Get money on your mobile”.
From April 28, 2015, register this code on the promotion website or by SMS to the number: 2810.
Guaranteed prizes - 30 rubles per mobile phone for 6 points.
The number of points depends on the volume of the bottle with which the code was registered:
from 0.47 l. = 1 point;
from 1.42 l. and 1.5 l. = 2 points;
with 2 l. and 2.37 l. = 3 points.
Creative competition prizes:
Car refrigerator,
Camera,
Set of folding furniture.

Tax on winnings

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Tax on lottery winnings as in force in 2019. The law is paid both upon receipt of winnings in the form of a sum of money, and upon delivery of it in material form. The tax on winnings in the incentive lottery is 35% of the winnings. Moreover, if the value of the winnings does not exceed 4,000 rubles, the citizen is exempt from paying tax. In other cases, only the value of winnings exceeding 4,000 rubles is taxed. (for example, if the winner won a TV worth 25,000 rubles, the tax will be charged only 21,000 rubles).

Briefly about the conditions and registration ✓

Arsenal promotion 2016

Official website and mechanics:

Registering a code from under the cover on www.arsenalnoe.ru

Name of the promotion:

"Relax with Arsenalny"

Prizes of the promotion on www.arsenalnoe.ru:

• 5/10/15 rubles per mobile phone (depending on the volume of the bottle)
• Daily drawing of valuable prizes
• Super prize - bathhouse, boat or car (determined by voting)

Deadlines for registration and participation on www.arsenalnoe.ru:

Promotion period: from 04/25/2016 to 10/31/2016
Code registration period: from 04/25/2016 to 08/31/2016

To participate in the promotion on www.arsenalnoe.ru:

1. Buy beer "Arsenal" volume 0.47/1.42/2/2.37l in promotional packaging
2. Find the unique code under the cap
3. Register it on the website www.arsenalnoe.ru or via SMS to 2810
4. Receive money to your mobile phone account and take part in a drawing for valuable prizes, as well as a super prize

Hotline number

Sending SMS to the number:

2810 (no more than 1.99 rubles)

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Hello, those who looked at my review!

Arsenalnoye, Traditional beer, strength 4.7 degrees, was purchased on promotion for only 45 rubles per 1.42 liters. Judging by the price, even without the promotion it is not the most expensive, but still it was the discount that motivated the purchase.

Beer was consumed at dinner. I share my impressions with you.

General information

Beer in green plastic packaging, the bottle is shaped more like a wine bottle. The beer I bought was dedicated to some kind of promotion. The packaging is quite cute. In a prominent place there is such an appetizing kebab that you immediately want to go on a picnic and cook the same one. But on the other hand, I was a little alarmed that the conditions of the promotion overshadowed the composition. All conditions are written brightly and noticeably, but the composition is written in small gold letters on a green background. As a result, you can only read the composition by straining your eyes very hard. I still read the ingredients, here it is.

Light barley malt, malting barley, malt extract, hop products. Initial wort extractivity 11.5%/

In principle, there is nothing suspicious, which is why the manufacturer was so fussy with the letters no. He probably did it without malicious intent, simply focusing on the action.

Taste.

In my opinion, the taste of the beer seems to correspond to the declared wort concentration. That is, it is not watery. Quite tasty velvety beer. Not sour. It doesn't taste bitter. Although I thought there was not enough hops. Sorry, but last summer I collected hops, and I always have barley grain in stock and dabbled in home brewing beer. My family, of course, drank and praised me, they didn’t want to upset me, but my beer was terribly concentrated. Or maybe it should be like this. So in this beer the hop aftertaste is rather weak, no, it’s not watery but a little sweetish, not too much but just a little bit. Maybe someone will find this a plus. I personally didn’t have enough hops.

Drink color. I can tell by the color that the drink is not pale, this also indicates the correct concentration of the wort. I really liked the color of this beer.

Bottom line Beer, it seemed to me, quickly makes you intoxicated. For me this is a minus. I just don't like it that way. But on the other hand, the intoxicating feeling also quickly passes. That's a plus. I have a lot to do after lunch and I need to get down to my worries.