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People involved in real estate transactions often have a question: "Who is a realtor?" This is a specialist who provides intermediary services in this area (buying, renting, selling). He brings buyers and sellers together to conclude transactions, and then receives a reward for his services as a percentage of the total amount. Now a real estate agent is a very popular profession, especially since almost anyone who has not even received an education can master it. But only a few can achieve success in this matter.

Who is a realtor?

This word came to us from the English language and is translated as "real estate agent". For our country, the specialty "realtor" is quite young, since it officially appeared only at the end of the twentieth century. Well, unofficially, of course, much earlier. In Russia, since 1907, a newspaper has been published under the name "Collection of Supply and Demand", which presented data on real estate objects. In the Soviet period, the analogue of modern agencies was the "Bureau for the exchange of housing", which carried out intermediary services for the rental, delivery and rental of housing.

In the USA, the history of the real estate agent specialization goes back more than eighty years. But not everyone has the right to call themselves that. This can only be done by realtors registered with the National Association. In addition, the term "realtor" itself is a trademark and is written in all dictionaries with a capital letter.

Specialization and responsibilities

On this moment Realtor is a profession that is divided into a number of narrow specializations. Main directions: commercial property, new buildings, houses and land... But professional responsibilities are similar for almost all specializations:

• and real estate objects.
• Maintenance and execution of transactions.
• Advertising and promotion of objects.
• Display of objects.
• Customer consulting.

Personal qualities of a realtor. Ability and willingness to communicate with clients

It is difficult to calculate how many people an agent meets in a year. Sometimes it is hundreds and sometimes thousands of people. And each of them has its own life - troubles and successes, problems and joys. Therefore, the main quality of a good realtor is the ability to contact people of different character and social status. And the ability to convince them is no less important. After all, the main thing in an agent's work is not so much the selection of a suitable option (although this is also important), but the ability to convince the client that the proposed object is the best in the entire market.

Desire to help clients

Behind each deal, certain human problems... A good agent is like a teacher and a doctor in one "bottle". It is difficult to imagine a good teacher without love for children and patience. Or a doctor who makes diagnoses without interviewing a patient. The same applies to a realtor. If he did not understand the specific situation, did not find out about the reasons for the sale of real estate, then how can he help?

All real estate is a piece of goods, and the same objects, as well as the same people, simply do not exist. Moreover, at least three are involved in the transaction - the agent, the seller and the buyer. Also, the last two may have relatives, friends and other "specialists" whose opinion can influence the outcome of the transaction. And a real estate agent must take into account and keep in mind more than 100 ethical, aesthetic, technical, legal and financial factors, instantly reacting to any changes. Naturally, patience and love are indispensable here.

A responsibility

Most people believe that tomorrow a wizard will appear and immediately make them rich, happy and healthy. It is clear that this will not happen, because everyone creates their own destiny. Being responsible means accepting responsibility for all the events that happen in your life. Of course, blaming others is easier. But remember: only you are responsible for own actions both in work and in life. And solely as a result of your decisions, things will only get worse or better.

The ability to be an entrepreneur

This word is derived from the verb "to undertake". There are no natural born plumbers, accountants, lawyers or doctors, as well as natural born realtors. To succeed, you need to master technical, personal, and business skills. Acquiring them is an ongoing process that changes as new ways of doing business develop and new information becomes available.

If you think that you will sit quietly in a warm office and fight off a crowd of grateful clients, then we hasten to disappoint you. Money is not found. You will need to regularly go out to people and, using creative, non-standard methods, attract interested customers to your service. In most cases, you will constantly have to make money from almost nothing. But behind all this will be the main thing - qualified assistance to the client.

Pros of the profession

The main advantage of the realtor specialty is availability. Anyone with the ability to improve and the desire to achieve success can become a professional. At the same time, neither gender, nor age, nor social status of the applicant for this position is important.

Great specialty promises those who plan to open own business... A private realtor or agent registering his company is limited to a minimum investment. But success can only be achieved through daily and hard work.

The undoubted advantages of the specialty:

• Communication with people of different status.
• Flexible schedule.
• High income.

The last advantage is worth mentioning separately. In terms of income, the profession of a realtor is one of the most promising. In some cases, the amount of the award can be as high as several thousand dollars. average salary for a specialist in Russia is about 50 thousand rubles. And the best realtor in a certain area gets at least 100 thousand.

Cons of the profession

Surely you have heard the proverb "The legs feed the wolf." It is quite applicable to the profession of a realtor. This is where the main disadvantages come from:

• The agent should always adjust to the client and make appointments at a convenient time for him. And it can be very early in the morning, and quite late in the evening. Well, if necessary, you have to work hard on weekends and holidays.
• Dependence of wages on work results. Few of the agents receive a salary. Most receive only a percentage of the transaction. Therefore, income will directly depend on how much the agent "runs". Anyone who is well motivated spends the day away from the office. Real professionals are always busy with something: showing the object, meeting with clients or working with the base.

I must say that society is very ambiguous about such a profession as a realtor. Most people's reviews are rather negative. This attitude did not just happen. Surely in the news you have repeatedly heard such a term as black realtors. Communicating with them can lead to the loss of real estate, and in the worst case - to the loss of life. Therefore, real specialists make great efforts to earn the trust of customers and "whiten" the profession in the eyes of society.

Where can you study?

Realtor is a profession that is not taught in any university in the country. You will either be taught everything at work, or you will be sent to courses organized by real estate agencies and staffing companies. Well, after their completion, you can safely apply the knowledge gained in practice and gain experience.

reference

The profession of a realtor (from the English. "Realtor"- real estate agent) is associated with the turnover of real estate through the conclusion of transactions with the seller or the buyer, as well as providing documentary support for the entire process. The history of the emergence of transactions with property dates back to Athens in the 15th century BC, when mortgages and mortgage transactions with land began to appear. Gradually, the profession began to spread beyond the borders of Ancient Greece, reaching the Roman Empire, Ancient Germany and Ancient Russia. Developing and becoming more complex, the real estate business began to acquire the characteristic features and subtleties of legal procedures. If at the very beginning of the path, operations with property were primitive, then later a special system of transactions arose, supported by various laws and complex document flow.

Demand for the profession

Quite in demand

Representatives of the profession Realtor are in high demand on the labor market. Despite the fact that universities graduate a large number of specialists in this field, many companies and many enterprises require qualified Realtors.

Description of activities

Thanks to active development in the real estate industry, the profession of a realtor is widespread throughout the world. There are even special communities in Russia - guilds (for example, the "Russian Guild of Realtors", created in 1992), which unite agents in a single base... A person working with real estate performs many functions that are not only directly, but also indirectly related to his work. A successful realtor is distinguished by knowledge legislative area, economics, management, credit system, marketing, administration, psychology and much more.

Wage

average in Moscow:average in St. Petersburg:

The uniqueness of the profession

Quite common

Most of the respondents believe that the profession Realtor cannot be called rare, in our country it is quite common. For several years, there has been a demand for representatives of the profession in the labor market Realtor despite the fact that a lot of specialists graduate every year.

What education is needed

Higher professional education

The survey data show that for work by profession Realtor it is imperative to have a diploma of higher professional education in the relevant specialty or in such a specialty that allows you to work Realtor(related or similar specialty). Middle vocational education not enough to become Realtor.

Labor responsibilities

The realtor carries out work on buying, selling or renting real estate on behalf of and on behalf of clients. Gets information about the space for sale or lease and the requirements of potential buyers or tenants. Studies supply and demand in the real estate market. Registers incoming proposals for the sale or lease of real estate objects, conducts an introductory survey. In some cases, it concludes exclusive agreements between the owners and the agency. Searches for potential buyers and tenants, establishes business contacts with them. Organizes acquaintance of buyers or tenants with the property being sold or leased. Submits applications for buyers, selects or offers options for sales or renting. Agreeing on contractual terms, arranging real estate transactions. Assists clients in collecting the necessary documents and processing transactions. Informs clients about suitable offers received, advises on issues related to the characteristics of the considered real estate objects and the degree of their compliance with certain requirements. Organizes the signing of contracts for the sale and lease of real estate. Facilitates the timely execution of documents necessary for clients to conclude a transaction, ensures their safety. Represents the interests of clients for the conclusion of a transaction of documents, ensures their safety. Represents the interests of clients when interacting with other specialists of the agency and other institutions involved in the execution of transactions. Is established reporting about the work performed.

Labor type

Predominantly mental work

Profession Realtor- This is a profession of predominantly mental work, which is more connected with the reception and processing of information. In work Realtor the results of his intellectual reflections are important. But, at the same time, physical labor is not excluded.

Features of career growth

Career development goes through several stages: first, an employee holds the position of a realtor, then leads a whole group of agents, and then he can open his own real estate agency. In order to gain experience in the profession, you need to constantly develop, concluding as many transactions as possible and improving your skills.

Realtor(from the English. realty- real estate) is a specialist who deals with real estate transactions. The profession is suitable for those who have no interest in school subjects (see choosing a profession by interest in school subjects).

Usually these specialists work for real estate agencies. A realtor helps his clients buy, sell or rent premises.

In fact, it is an intermediary. In the case of sale and purchase - an intermediary between the seller and the buyer. When renting, between the owner and the tenant. The client of a specialist can be either the first or the second participant in a future transaction.

The duties of a realtor depend on what kind of real estate he works with and what kind of transactions he concludes.

Rent

Renting housing, warehouses, offices - this direction is considered the simplest, does not require a lot of training. The realtor organizes a meeting between the owner of the property and the potential tenant, draws up a lease agreement.

Purchase and sale

Buying and selling implies a different level of responsibility and professionalism. The realtor in the sale and purchase is engaged in the preparation of documents for the transaction, checks the legal purity of objects, draws up contracts, monitors the fulfillment of their conditions, organizes the payment process. In large agencies, the realtor is assisted professional lawyers.

Apartments from new buildings, which have not yet been in the hands of private owners, belong to the primary real estate market ("primary"). The rest - to the secondary ("secondary housing"). Working with those and other apartments has its own specifics.

Usually, a realtor selling apartments in new buildings does not deal with "secondary" housing. In his work, he deals with banks, since for many citizens receiving mortgage loan- the only way to pay for housing in a new home.

When working on secondary market the ability to understand the client's needs comes to the fore in order to choose the most optimal option for him and explain its advantages. In addition, the realtor pays close attention to the identity of the seller and to the title deeds.

The purchase and sale of luxury or suburban housing is an even more difficult area. Here the realtor must offer the client real estate with the most convenient access roads, with a developed infrastructure. All this, combined with the surrounding nature and proximity to the city, affects the cost.

Despite the help of lawyers, the realtor must navigate the housing legislation. When working with suburban real estate knowledge in the field of land law will be useful.

When buying and selling non-residential premises(offices, warehouses, etc.) you need to know the decrees that regulate their use, as well as the rules for the operation of buildings.

Salary for 08/05/2019

Russia 30,000-21,000 rubles

Moscow 50,000—200,000 ₽

Career

Real estate agents are divided into agents (ordinary employees) and experts (also called brokers). The agents work in a team led by an experienced broker. Agents prepare deals (visit housing offices, etc., select options from available offers, go with clients for screenings). The broker manages their work: selects promising options, resolves conflict situations, etc. And when the deal is prepared, he signs the contract on behalf of the company.

An agent can become a broker in 1-2 years of work - depending on the accumulated experience and acquired skills. Real estate firms not only support their employees in the process of work, but also provide special training.

A realtor must be persistent, stress-resistant, easy-going, friendly person. It is desirable for a future real estate specialist to have higher education... And it is not so important whether you graduated from a humanitarian university or a technical one - what is important is the ability to work quickly with information, a tendency to continuous learning. You need a good memory, organization, punctuality, the ability to think constructively and find a common language with a variety of people. An additional advantage in work can be provided by education in the specialty "Expertise and Real Estate Management".

However, real mastery comes from experience and learning in the process.

Buying or selling a home has always been a challenge. Many applicants for living space (that is, potential buyers) simply do not have the necessary knowledge and experience, many are afraid of becoming a victim of scammers. In such conditions, people often turned to realtors. However, in last years the situation has changed. More and more signs indicate that the realtor is a dying profession.

Based on the results of the practice of supporting transactions within the framework of legal company Heads Consulting over the past ten years (that is, from 2006 to 2016), the number of real estate agents has decreased by 45% - almost two times. The reasons for this lie primarily in the fact that potential clients are less and less in need of intermediary services.

The first reason is services that allow you to independently choose real estate for sale: for example, Cyan, Avito, Yandex-Real Estate and other sites competing with them. Using these resources, a person can find an object of interest to him, request all the necessary information, and then negotiate and discuss the terms of the transaction directly with the owner. As a result, there is no need to pay a realtor for the search and selection of an object - and the cost of this service is estimated at 2-4% of the price of the transaction. In the "pre-Internet" era, realtors had a monopoly on such information, now this monopoly has evaporated.

The second blow to the business of realtors was struck by the creation of a network of multifunctional centers (MFC). Simplification of filing documents for individuals when purchasing residential real estate and related services provided by these centers, you can make a transaction virtually without special knowledge and skills - just come to the MFC, whose employees will always advise on difficult issues clearance. Now, before a person who wants to buy an apartment, there will be only one obstacle - the legal registration of the transaction. In addition to realtors, this service is provided by professional lawyers, and they have a cost similar services wears a fixed size and is generally quite small due to fierce competition.

The third gravedigger of the real estate business can be called the largest owner of real estate in Russia - the state. Various government agencies control approximately 10% housing stock in the country. With the development of electronic trading platforms and document circulation, the authorities are increasingly selling their apartments and rooms on federal and regional electronic platforms. In this way, the state demonstrates to the population that to buy square meters It is not at all necessary to turn to the services of intermediaries - it is enough to go to one of the electronic platforms like EETP, Sberbank-AST and the like.

The fourth nail in the coffin of realtors was the practice of buying and selling real estate. The process of purchasing through tenders is as transparent and simple as possible: each potential buyer gets the opportunity to preliminarily familiarize himself with all the necessary documentation for the object even before the tender, and the starting price always differs noticeably from the market towards low prices. Only those who have agreed to make a deposit in advance can take part in the struggle for the desired lot: this cuts off “bystanders” from participating in the auction and complicates the task of price hikes. As a result, such an approach to bidding makes it possible to bring the value of real estate to reasonable values.

Do not forget that in 2017 Rosreestr must create a unified database of real estate in Russia. After the launch of this system, publicly available information on the property can be ordered at any MFC, regardless of where the property is located. The lion's share of housing documents will be transferred to electronic view and will be requested by the registering authority through interagency interaction. This will lead to fatal consequences for real estate agents, because now they argue their need for the ability to collect everything Required documents... When will this process become simple and straightforward ordinary Russians, the realtor's service will actually be narrowed down to organizing a meeting between the seller and the buyer - and this is easy to do without an intermediary.

In 2016, Sberbank has already launched a new project - the Sberned center, which includes services for electronic registration deals with housing, purchase of apartments on a mortgage, as well as legal expertise of objects put up for sale and all participants in the transaction. In the near future, we can expect the appearance of similar structures created by competitors of Sberbank. This means that realtors have a powerful competitor - banks, which have huge databases, their own objects for sale in the form of mortgaged apartments and the possibility of direct "filing" for registration. The real estate community may not be able to withstand a fight with such an enemy.

Finally, the State Duma has a draft law "On intermediary (agency) activities in the real estate transactions market." If adopted, most of the realtors working in the market will be forced to either change their profession or continue their activities with the risk of persecution from the state. The fact is that many realtors are used to working for themselves, not declaring their income and practically not being responsible for their activities.

If the bill is passed, the self-employed intermediary will be obliged to register as individual entrepreneur, as well as confirm the presence of a higher legal education and / or specialized work experience at the place of main work for a period of at least three years. Also, realtors will have to prove that they have no criminal record. Moreover, real estate agents intend to be required to pass an examination for obtaining a qualification certificate, valid for five years. Legal entities will be required to guarantee that they are headed by a certified realtor. The harm caused to the client is supposed to be compensated in full at the expense of the realtor or legal entity with whom he concluded labor contract... Intermediaries will also be required to provide support for their activities in the form of compulsory insurance(in the amount of at least 300 thousand rubles) and a contribution to compensation fund self-regulatory organizations (30 thousand rubles). In other words, the adoption of this bill could be the beginning of the end for tens of thousands of realtors - someone will change their occupation, others will have to receive legal education.

Despite these circumstances, some experts believe that rumors about the imminent disappearance of real estate agents are exaggerated. Their conviction is based on data from recent sociological research. An example is the National Agency for Financial Research (NAFI), published in the first half of 2016. According to the results of this study, over the past seven years, the share of citizens who have ever used the services of real estate agencies has doubled (from 20 to 41%), while the level of trust in intermediaries in the real estate market has increased by 5% (from 19 to 24 %). At the same time, the number of respondents who doubt the conscientiousness of realtors decreased by 6% (from 41 to 35%).

How can you comment on this statistic? First, the data of such studies often do not correspond to the real state of affairs. Secondly, the 6% decrease in the number of negative assessments of realtors against the background of the fact that the number of their clients doubled is evidence of the crisis in the industry: it turns out that agents have improved their image on minimum level(5-6%) with a twofold increase in the client base. Third, the confidence level of 24% is unlikely to indicate a positive outlook for intermediaries.

As a result, we can conclude that the need for the services of realtors in real estate transactions in the near future will only decrease. This is facilitated by both the emergence of other options for conducting transactions, more convenient and safe for the consumer, and the possibility of a full-fledged legislative regulation work of agents.